{"id":968,"date":"2023-12-12T17:35:09","date_gmt":"2023-12-12T09:35:09","guid":{"rendered":"https:\/\/chong-dev.yangsheep.com.tw\/?page_id=968"},"modified":"2026-08-04T15:20:16","modified_gmt":"2026-08-04T07:20:16","slug":"brand-spirit","status":"publish","type":"page","link":"https:\/\/chonghong.com.tw\/en\/aboutus\/brand-spirit","title":{"rendered":"Brand Essence"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"968\" class=\"elementor elementor-968\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab017ba e-con-full e-flex e-con e-parent\" data-id=\"ab017ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-3da0fd9 e-con-full max1280 e-flex e-con e-child\" data-id=\"3da0fd9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc64c45 elementor-widget__width-inherit elementor-widget elementor-widget-shortcode\" data-id=\"bc64c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">HOME<\/span><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d32070a e-con-full max1280 e-flex e-con e-child\" data-id=\"d32070a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-413a145 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"413a145\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e58e48e elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"e58e48e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"614\" class=\"elementor elementor-614\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-657a9ef6 e-con-full e-flex e-con e-child\" data-id=\"657a9ef6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50fdde1d elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"50fdde1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51925759 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"51925759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"240\" height=\"2\" src=\"https:\/\/chonghong.com.tw\/wp-content\/uploads\/2023\/11\/line.webp\" class=\"attachment-full size-full wp-image-600\" alt=\"\" srcset=\"https:\/\/chonghong.com.tw\/wp-content\/uploads\/2023\/11\/line.webp 240w, https:\/\/chonghong.com.tw\/wp-content\/uploads\/2023\/11\/line-150x2.webp 150w, https:\/\/chonghong.com.tw\/wp-content\/uploads\/2023\/11\/line-18x1.webp 18w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74966db5 jet-nav-align-space-between ysnav elementor-widget elementor-widget-jet-nav-menu\" data-id=\"74966db5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"jet-nav-wrap m-layout-mobile jet-mobile-menu jet-mobile-menu--default\" data-mobile-trigger-device=\"mobile\" data-mobile-layout=\"default\">\n<div class=\"jet-nav__mobile-trigger jet-nav-mobile-trigger-align-left\">\n\t<span class=\"jet-nav__mobile-trigger-open jet-blocks-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-bars\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z\"><\/path><\/svg><\/span>\t<span class=\"jet-nav__mobile-trigger-close jet-blocks-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-times\" viewbox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z\"><\/path><\/svg><\/span><\/div><div class=\"menu-%e5%85%ac%e5%8f%b8%e7%b0%a1%e4%bb%8b-container\"><div class=\"jet-nav m-layout-mobile jet-nav--vertical jet-nav--vertical-sub-bottom\"><div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-596 jet-nav__item\"><a href=\"https:\/\/chonghong.com.tw\/en\/aboutus\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">Company profile<\/span><\/a><\/div>\n<div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-595 jet-nav__item\"><a href=\"https:\/\/chonghong.com.tw\/en\/aboutus\/history\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">Milestones<\/span><\/a><\/div>\n<div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-895 jet-nav__item\"><a href=\"https:\/\/chonghong.com.tw\/en\/aboutus\/organization\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">Organization Chart<\/span><\/a><\/div>\n<div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-893 jet-nav__item\"><a href=\"https:\/\/chonghong.com.tw\/en\/aboutus\/founders\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">Founder's Story<\/span><\/a><\/div>\n<div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-1937 jet-nav__item\"><a href=\"https:\/\/chonghong.com.tw\/en\/aboutus\/management-team\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">Management team<\/span><\/a><\/div>\n<div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-990 jet-nav__item\"><a href=\"https:\/\/chonghong.com.tw\/en\/aboutus\/winning-records\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">Awards<\/span><\/a><\/div>\n<div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-989 jet-nav__item\"><a href=\"https:\/\/chonghong.com.tw\/en\/aboutus\/brand-spirit\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">Brand Essence<\/span><\/a><\/div>\n<div class=\"menu-item menu-item-type-post_type menu-item-object-page jet-nav__item-991 jet-nav__item\"><a href=\"https:\/\/chonghong.com.tw\/en\/aboutus\/future-vision\" class=\"menu-item-link menu-item-link-depth-0 menu-item-link-top\"><span class=\"jet-nav-link-text\">Future Vision<\/span><\/a><\/div>\n<\/div><\/div><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5da6b10 e-con-full e-flex e-con e-child\" data-id=\"5da6b10\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-4c8441d e-con-full e-flex e-con e-child\" data-id=\"4c8441d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-4d9795c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4d9795c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d6a981a e-con-full e-transform e-flex e-con e-child\" data-id=\"d6a981a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_list&quot;:[],&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f4478 elementor-widget elementor-widget-heading\" data-id=\"58f4478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Essence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f686b4a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f686b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sincere Entrustment: Building Happiness with Professionalism<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc20bb elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4dc20bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chong Hong cherishes the bond and mutual appreciation with every customer, striving to realize our shared dreams. By connecting the Customer and the Constructor, we work hand in hand to build shared Happiness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb5fb3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0fb5fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our Vision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-675a765 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"675a765\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We meticulously craft each project with the mindset of building a home for our own family. Standing in the consumers' shoes, we are careful with every brick, tile, and detail, exquisitely sculpting every fine home worthy of being passed down through generations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe3cc52 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fe3cc52\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Team that Realizes Dreams<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20a5db elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c20a5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have a stable and strong team. Under an excellent atmosphere and management, our staff turnover rate is much lower than that of our peers. Many of our members are veterans with over 20 years of experience. With wisdom as our compass and experience as our rudder, we sail steadily and pragmatically toward our goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c91bbdd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c91bbdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Steady, Pragmatic, and Continuously Innovative<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-652b913 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"652b913\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fifty years can make a person mature, and it can also allow a company to accumulate sufficient wisdom and experience. Driven by the simple desire to build good homes, Chong Hong always thinks ahead and considers various details from the customer's perspective. We not only move forward pragmatically but also adapt flexibly to the times and the market, ensuring we are never left behind in this changing era.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c87b3 elementor-widget elementor-widget-image\" data-id=\"47c87b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chonghong.com.tw\/wp-content\/uploads\/2026\/08\/watermarked_img_10177658825097951322.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"watermarked_img_10177658825097951322\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMyNCwidXJsIjoiaHR0cHM6XC9cL2Nob25naG9uZy5jb20udHdcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA4XC93YXRlcm1hcmtlZF9pbWdfMTAxNzc2NTg4MjUwOTc5NTEzMjIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"625\" src=\"https:\/\/chonghong.com.tw\/wp-content\/uploads\/2026\/08\/watermarked_img_10177658825097951322.jpg\" class=\"attachment-full size-full wp-image-3324\" alt=\"\" srcset=\"https:\/\/chonghong.com.tw\/wp-content\/uploads\/2026\/08\/watermarked_img_10177658825097951322.jpg 1024w, https:\/\/chonghong.com.tw\/wp-content\/uploads\/2026\/08\/watermarked_img_10177658825097951322-300x183.jpg 300w, https:\/\/chonghong.com.tw\/wp-content\/uploads\/2026\/08\/watermarked_img_10177658825097951322-768x469.jpg 768w, https:\/\/chonghong.com.tw\/wp-content\/uploads\/2026\/08\/watermarked_img_10177658825097951322-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u54c1\u724c\u7cbe\u795e \u771f\u8aa0\u8a17\u4ed8 \u4ee5\u5c08\u696d\u69cb\u7bc9\u5e78\u798f \u9577\u8679\u73cd\u60dc\u8207\u6bcf\u4f4d\u5ba2\u6236\u76f8\u77e5\u76f8\u60dc\u7684\u7de3\u5206\uff0c \u52aa\u529b\u5be6\u8e10\u96d9\u65b9\u5171\u540c\u7684\u5922\u60f3\uff0c \u9023\u7d50\u5ba2\u6236(C [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":588,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-968","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/chonghong.com.tw\/en\/wp-json\/wp\/v2\/pages\/968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chonghong.com.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chonghong.com.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chonghong.com.tw\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chonghong.com.tw\/en\/wp-json\/wp\/v2\/comments?post=968"}],"version-history":[{"count":19,"href":"https:\/\/chonghong.com.tw\/en\/wp-json\/wp\/v2\/pages\/968\/revisions"}],"predecessor-version":[{"id":3327,"href":"https:\/\/chonghong.com.tw\/en\/wp-json\/wp\/v2\/pages\/968\/revisions\/3327"}],"up":[{"embeddable":true,"href":"https:\/\/chonghong.com.tw\/en\/wp-json\/wp\/v2\/pages\/588"}],"wp:attachment":[{"href":"https:\/\/chonghong.com.tw\/en\/wp-json\/wp\/v2\/media?parent=968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}