Intellectual Property Management

Chong Hong Development has formulated an intellectual property management plan that clearly defines the management policies, goals, and execution guidelines for the company's intellectual property, safeguarding the rights and interests of the company and its shareholders.

• Ensure effective protection of goodwill, brand, architectural design, proprietary technology, and trade secrets.
• Encourage business innovation and solidify innovative achievements through intellectual property rights.
• Enhance all employees' awareness of and respect for intellectual property.

• Brand Value Maintenance: Consolidate the "Chong Hong Development" brand image through trademark rights, ensuring brand recognition and market trust.
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• Core Technology Protection:
  Protect the company's core knowledge assets, such as architectural planning, design drawings, construction methods, and customer data.
• Operational Risk Reduction:
  Ensure no infringement on the intellectual property rights of others, reducing operational risks and legal liabilities caused by IP disputes.

• Plan:
  Formulate intellectual property management policies, goals, and systems, clearly defining various management regulations and operational mechanisms.
• Do:
  Implement the division of rights and responsibilities, IP inventory and acquisition, as well as protection and maintenance, ensuring the effective operation of all measures.
• Check:
  Conduct regular performance evaluations and observe risks and opportunities to review management effectiveness and areas for improvement.
• Act:
  Continuously improve based on review results and execute regular disclosures to ensure the continuous refinement of the management system.